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What is the difference between the Merchant and a shop ?
The Merchant may be considered as the main entity through which your business activity is done. Then, it can be refined through defining several shops if you happen to have several sale outlets : for instance, it renders delivery matters more accurate, in particular for the 'Pick up order at shop' delivery method. At least one created shop is by the way mandatory if you use that delivery method.
Next: How can I define Up: A . General Configuration Previous: On Merchant/shops/salespersons...